May 24, 2009
Posted: 122 GMT

Last week I was asked to speak about women and the media at a Global Women’s Summit in Chile.

As I prepared my speech, I found some disturbing statistics – global surveys showing women are both marginalized in news coverage and underrepresented in top positions. My personal experience did not fit these statistics, most of my bosses have been women. But that didn’t make the problem less important. So what was I going to say? The search for an answer would lead me to question my basic professional values.

According to the Global Monitoring Survey only 21 percent of the news covers issues important to women. Studies show the imbalance can be corrected if there are more women in decision-making positions. But according to the International Federation of Journalists, only 12 percent of executive positions in the media are held by women.

So what should we journalists do? Should we try to correct the imbalance? In other words, should we have an agenda?

I believe the media cannot have an agenda, no matter how noble the cause! Having experienced communist censorship first hand in my native Bulgaria, I’ve seen agendas get corrupted. Communism was sold as a society where all were supposed to be equal, but in George Orwell’s words, some became "more equal." So if the media can’t have an agenda, how do we correct the imbalance?

A few years ago I read a book by one of CNN’s former female executives. Gayle Evans wrote: "Play Like a Man, Win Like a Woman." She used her experience as a CNN executive to chart a roadmap for female success in the corporate world.

As an executive, she found herself in a game where the rules had been set by men, since they were the first to start playing. So she started playing like a man, learning the rules and getting good at it. That enabled her to eventually start winning like a woman, on her own terms. She strongly believes that the more women engage in the game, the more the rules start to change to the benefit of both sets of players.

Some at the conference disagreed with me, saying my way would take too long. But I just can’t accept an agenda for the media. Our role is to inform people, to take every story on its merit. And speaking of merit, that’s where we women journalists can help, by explaining the merits of stories that matter to us as women and more men will understand.

I remember a conversation with my doctor who told me he didn’t quite get the glass ceiling women faced in society, until he had three daughters. He thought he and his three brothers did, but it was not until he was personally exposed to the issues, did he truly understand …

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Filed under: Ralitsa Vassileva


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James W. Hawkins   May 24th, 2009 1629 GMT

A well thought out point of view. I agree that the media should not have an "agenda" for promoting any cause. But women in media have certainly earned their stripes by now, and it seems they are not being properly recognized and rewarded, especially in developing countries. That may still take awhile, unfortunately.

Woody in Egypt

Knut Magne Hansen   May 24th, 2009 1827 GMT

Dear Relitsa,

Every human beam, either you are a women or man are unique,
and have something to learn each other. But the main thing is that
everybody must act being themself. Act as another person will only
be a bad copy.

A journalist role is to inform people, to take every story on its merit, as
you have written Relitsa, and the only way is to act trustworthy and as
objective as possible. There a journalist who are a women must tell
the stories in here own way, thats the way for journalist women to
receive expression of approval and respect.

And about your Doctor who got three daughters, must I say! You never
know you know, before you know! About he truly understood, he must
have done that, because that was the very best lesson he could have got and not easily to be forgotten.

Kind regards,
Knut Magne Hansen

andy akhigbe   May 24th, 2009 2047 GMT

I agree with you that setting an agenda for women in the media could jeopadise reporting and presenting issues on merit. In my country Nigeria, 30% of positions in government is reserved for women. It has not helped in solving the problem. Merit has been sacrificed and this has not helped the cause of women as a lot of mediocres are thrown up. I love the concept of fighting like a man and winning like a woman. Keep up the good work.

Global thinker   May 24th, 2009 2105 GMT

"According to the Global Monitoring Survey only 21% of the news covers issues important to women."

Are there really topics that are important to women, but not to men? Are there really topics that are important to only men and not to women? Don't most or all topics in one way or another affect us all?

"I've seen agendas get corrupted"

True. Wouldn't part of our development as professionals and individuals include learning to define goals properly and stay focused on them? Would that actually include learning to set good agendas and learning not to corrupt or distort them? Could we say that there may also be a big difference between corrupting agendas and making wise modifications or corrections when necessary?

What kind of definition would a good dictionary give us for the word "agenda"?

Mekhong Kurt   May 25th, 2009 1150 GMT

This is among the most insightful explorations of gender issues I've ever read. In fact, it is arguably the *best* such I've read.

Global thinker asks three rhetorical questions, very good ones:

"Are there really topics that are important to women, but not to men? Are there really topics that are important to only men and not to women? Don’t most or all topics in one way or another affect us all?"

I'll agree with Global thinker on those. There are issues that do directly affect one gender only, such as gender-based disease (ovarian cancer and testicular cancer come to mind), since men can't have the one and women can't have the other. But that doesn't mean men don't care about ovarian cancer nor that women don't care about testicular cancer, does it?

Coming to the issue you explore here as a professional: should a member of the media take an agenda into her or his work? I applaud and shout "Bravo!" at your wise conclusion. Let me give support to your conclusion from what on the face of it seems a most unlikely source for a metaphor: law enforcement.

Think about it. A police officer - in an advanced democratic society, anyway - has his or her own prejudices, views, lifestyle, etc. Yet a genuinely dedicated officer never stops striving to leave his or her own foibles at home when pinning on the badge and strapping on the gun. Of course, too many police officers either don't give a damn or fail to some degree, despite their best efforts.

And another professional metaphor, one not so strange: teaching.

No teacher can possibly be equally fond of all his or her students - yet professionalism demands they don't develop an agenda against a disliked student. For that matter, neither can teachers have a fawning agenda for a favored student.

Having been both a police officer and a university teacher, I've had to battle to overcome my own shortcomings in this area in both professions.

I wish we could promote you to "Global Media Ethics Professor"! Again - BRAVO!

Kurt Francis
Thailand/USA

jaderdavila   May 25th, 2009 1259 GMT

my mom is a simple housewife from the inner country
whenever theres an economic news
the tv put a heavyweight commentator
who use a suit and speak words hardly used
i want an anchor
who is female, looks like a country housewife
and use simple words
to say exactly the same thing as the heavyweight
the economic fact makes my mom go down the hole
but she dont understand the rope thrown to save her

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