November 5, 2008
Posted: 416 GMT

NOIDA, India– I am sitting on the set of a local Indian television station that CNN has a partnership with. They have dedicated more than seven hours of their news coverage to the U.S. election!

With all the bells and whistles, huge graphics touch screens, and talking heads.

I asked a couple of journalists why exactly they and other stations that broadcast in English are spending a great deal of their 24 hour news cycle on the American election.

The answer in part is they believe their viewers are fascinated by Barak Obama. They think those who are watching realize the historic significance this could mean for people of color in the country and look at themselves as people of color.

Also because of the growing ties India is forming with the United States.

However, Indians in India who are paying attention to the race in the United States also tend to come from a high-level socio-economic and education background.

The vast majority of Indians still struggling to eek out a living every day is not watching the minute to minute coverage of the election or any of it at all. Many could care less about it and are worried about the issues they and their country are facing.

It seems to be the media itself generating the majority of interest. The U.S. election has often been front page news and lead story material partly because Indian journalists see it as significant and interesting.

Still ... Imagine the U.S. networks dedicating seven or more hours of news coverage in a day to the electoral process of another country, especially one that is known to have a very peaceful change of administrations.

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Filed under: General • India • Politics


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ojong   November 5th, 2008 455 GMT

obama obama obama
take the message to india!

Chris   November 5th, 2008 649 GMT

Sara Sidner has very little knwoledge of India, it's people, culture and economics. the interest in US elections is intersting to Indian population due to the fact the number of Indian's employed in the US – their relatives back home would be interested to know the outcome; the largest nationality in US universaties other than Americans is Indians – their parents woudl be anxious; the amoun of offshore employment in India connected with US – the employees and emplyers would be interested; the amount of exports from India to US in textiles, etc – the senior management and owners would be interested. Further it is needless to say the global economy is linked to US and the business community in general are intersted. Not the least: with the economic turmoil in US in the recent past, everyone is keen to know which way that country is turning to.

georges TIFFAY   November 5th, 2008 659 GMT

BRAVO au peuple américain pour cette belle victoire de la démocratie,c'est une grande joie aussi de voir accéder un homme d' origine africaine à la tête d' une grande nation.
Il est évident que beaucoup de choses peuvent changer dans le monde, avec un tel esprit d' ouverture.
Vive le Président Obama, vive l' Amérique !

Yusoff, Malaysia   November 5th, 2008 714 GMT

What I hope for from the Obama Administration would be efforts to restore the United States' previously good international standing. What I also hope for is the kind of good, reliable, trust worthy even altruistic leadership that the US had previously provided to the world. Yes this was the kind of positive impression and feelings towards the US before the Bush era conducted itself in that manner which had even turned friends and allies into enemies. I look forward to a US leadership of the world under President Obama and Vice President Biden which the developing world can once again look up to with hope. I hope Obama would send US Peace Corps to remove the ill feelings generated by Bush towards the US. The despatch of US peace corps would help to heal and restore the United States' good international standing. I can vividly recall those young, honest, energetic, enthusiastic, highly likeable peace corp teachers, nurses, social workers, etc. that President Kennedy sent to my country in the 1960s. These peace corps members were superb ambassadors. I hope President Obama would do the same.

Mathew Morais   November 5th, 2008 752 GMT

The new President-elect of US deserves his victory, which is also America's. He has shown to the American people and the rest of the world that 'all is possible' when one is focused and dares to venture beyond. Obama belongs to a new generation of leaders with a 21st century mindset, one who is capable of transforming our lives. The world needs more 'Obamas' to take it to the next level. Congratulations, Senator.

Shrinath   November 5th, 2008 930 GMT

I agree with Chris. Sara Sidner was working for a local station in CA and in the valley and I assumed that she would have better understanding about the issues. What she fails to note is that the biggest successful ethnic asian minority are actually Indian Americans. And they have been staunch Democrats over the years. It is very sad to note that CNN would post someone who has very little understanding about the region. Even during the tough times when most of Europe was on a America bashing spree, Indians were tempered in their arguments. But all that is behind.

Welcome to the NEW ERA! Peace out!

geeta   November 5th, 2008 1102 GMT

How did 'you' get to report on Indian viewers Sara? Also isn't international politics globally a cuppa tea of an above average socio-economic class not just in India!!!!

Anyway, it is a time for optimism. So, cheers!

Rogerio, Brazil   November 5th, 2008 1147 GMT

The US is the heart of the world. Eight years of lack of leadership left the planet hopeless. Once again, the US rebounces and regains the respect of the world. Let's start a new era!!

NKG, Bangalore   November 5th, 2008 1217 GMT

Anyway GOP were suppose to loose. People were eager to see whether white americans accept an african as their president. At least we are happy. We may get out first dalit PM within next decade. I personaly would have loved Hilary as President. Anyhow, best of luck next time Hilary Aunty.

JIMMY KOTHARI,TAMPA,FL   November 5th, 2008 1305 GMT

Congratulations to President-elect OBAMA for the well-deserved Victory. This brings new hope and faith in the American people for a better future,better relations between the US and the world. A lot of damage has been done by the incompetant, out of control admn. of George Bush. The economy that was booming right before he took office, has since seen the worst. But all is well that ends well. Let's support Obama in repairing the damage, turn this great nation of ours back into prosperity, peace in the world and better relations with the rest of the world.

WELL DONE, OBAMA/BIDEN .

Ajay   November 5th, 2008 1309 GMT

Coverage is one thing, going overboard is quite another and i will have to agree with Sara that what we saw was an Indian news media that had gone completely overboard. Maybe it was for Obama represents such a historic and unimaginable change to the world, but even then the kind of state by state coverage of US elections begs the question how an average Joe in India is concerned with all this?

Sure who becomes the head of USA impacts us and one could have had a discussion on that news once it was confirmed, but covering the event with the US networks as if it was an Indian election was quite funny. For the uninformed all the US networks, including CNN and ABC anyway beam to India so those who were so interested to find the state by state coverage could have easily tuned in.

Annet   November 5th, 2008 1508 GMT

Obama being the next president of the great America has made me believe that i can also do alot of things if i remain focused.

Congs Obama and America at large

Syed Adnan Ali (Pakistan)   November 5th, 2008 2104 GMT

Together with Indian channels, here in Pakistan, plenty of news channels remained engaged in covering U.S. presidential election extensively round the clock with lots of analysis, reporting live every minute story of U.S. vote from various U.S. states. Yes! Race, caste, creed, colour and religion do mean here in sub-continent – history is evident. History of these neighboring countries speaks a lot in this wake. Being online sub-editor and associated with a news-based website, I was enquired many a times by my siblings, why to cover U.S. elections so efficiently? I answered, why not? As people want to believe that how would Americans come out to elect a Black president Obama who belongs to a section whom Americans have long been detesting as late as 1960s, owing to their black colour: A nation left slave for long in those states.

james sandhu   November 6th, 2008 308 GMT

Dear Mr President
l hope that you will really bring in the CHANGE you talk about. USA have been the bigest bullies of all time, the the worst was under george bush and history will be that he was the worst President in the US. Mr.Obama show the good side of US to the world.
thank you and your family , may god be with you.
sandhu

Sareen   November 6th, 2008 1021 GMT

Vow! Just as the world was growing cynical of American Way, Obama steps in to shows the Way. American people deserve as much to be congratulated as the man himself. Hope he is able to free up the presidency from various corporate caucuses, ease tensions in middle east and strengthen UN. And yes more than everything else he is able to enthuse under-privileged everywhere to go out and do it.

RAVI GOPAL   November 6th, 2008 1051 GMT

I watched the US Presidential elections for the lively debates, the humourous comments and the in-depth analyses of key issues. CNN and its presenters did a great job.
It is said that not just the United States but the whole world can catch a cold if the US President sneezes. There is no denying that the White House is the centre from where power flows.
Obama's election has rekindled hope and faith that the vast majority of middle class in the US, which has suffered great deprivation in the recent past, will once again be able to live a life of dignity and honour.

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