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November 5, 2008
Posted: 416 GMT
NOIDA, India– I am sitting on the set of a local Indian television station that CNN has a partnership with. They have dedicated more than seven hours of their news coverage to the U.S. election! With all the bells and whistles, huge graphics touch screens, and talking heads. I asked a couple of journalists why exactly they and other stations that broadcast in English are spending a great deal of their 24 hour news cycle on the American election. The answer in part is they believe their viewers are fascinated by Barak Obama. They think those who are watching realize the historic significance this could mean for people of color in the country and look at themselves as people of color. Also because of the growing ties India is forming with the United States. However, Indians in India who are paying attention to the race in the United States also tend to come from a high-level socio-economic and education background. The vast majority of Indians still struggling to eek out a living every day is not watching the minute to minute coverage of the election or any of it at all. Many could care less about it and are worried about the issues they and their country are facing. It seems to be the media itself generating the majority of interest. The U.S. election has often been front page news and lead story material partly because Indian journalists see it as significant and interesting. Still ... Imagine the U.S. networks dedicating seven or more hours of news coverage in a day to the electoral process of another country, especially one that is known to have a very peaceful change of administrations. Posted by: CNN Correspondent, Sara Sidner |
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