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April 5, 2008
Posted: 2042 GMT
BASEL, Switzerland – It’s Saturday and it’s been busy as ever. From nine this morning we have been rushed off our feet to get to our CEO interviews at the Baselworld conference center. Despite having a flat tire, we made it to the center and got cracking.
The one thing about this week long special that is different from general news reports is that we wanted to take the time to really make the interviews and stories look beautiful. The artistic shots, the editing have to be slick and edgy.
Monita blogging in Basel
Andrew (camera) and Paul (editor) take the time to find the best locations possible (within limits of a company’s stall of course) — while also sussing out any free food opportunities. These stalls at the trade fair can rival any retail outlet. The sad thing is, they will be taken down after the fair is over.
Walking around the massive lot we see many men in suits. Many are retailers and clients looking for the latest product to offer their customers. A lot of business is done at this fair. The annual revenues range from 15 to 80 percent solely from deals that have been signed here. Each year the fair gets bigger and brands look for larger, more visual and prominent stalls.
Today, I had three interviews back-to-back with the Presidents and CEOs of major watch and jewellery brands. Each one had something completely different to offer product-wise. Chanel brought out the elegance. Ebel brought out the athleticism. DeGrisogono brought out the bling.
After six hours at the trade fair we came back to the ship/hotel to write and edit my piece on watch trends this year. Needless to say, I can’t afford any of it. Posted by: CNN Anchor, Monita Rajpal |
 
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