February 23, 2008
Posted: 1303 GMT

LONDON, England – It has been days since the last model worked the catwalk at London Fashion Week, but we're still getting jitters over our extraordinary backstage access at the Julien Macdonald show – for many the culmination of this fashion season.

ALT TEXT

Alphonso Van Marsh, right, interviews
Julien Macdonald, center, and Egyptian jewelry designer Azza Fahmy.

I'm working a story about Azzy Fahmy, an Egyptian jewelry designer who very ingeniously teamed up with the famed fashion guru to get her work on London catwalks.

The collaboration, one part of Fahmy's strategy to build her design brand internationally. His clothes. Her accessories. In a phrase: Designer Bling Bling.

We met Fahmy at her design center in Cairo as she meticulously watched over the construction of each curve and clasp of her necklaces, bracelets and rings.

I met up with her again at London Fashion Week as she and Macdonald put the finishing touches on their designs.

The energy backstage was insane: Almost like that TV show "Project Runway" brought to life. Models must be matched to Polaroid pictures displaying hair, make-up and clothes.

A statuesque human coat hanger in a gold dress who easily had three inches on me - and I'm six feet tall - strikes an almost pharaonic pose... turns out she's just catching her balance on mammoth heels. Fahmy catches our eye as she gives a resounding "OK" sign after a scantily clad model slips into a beaded black outfit - and puts on a sparkling, hand-cut ring necklace Fahmy designed. Breathtaking.

In another room, across from the buffet table with nothing but diet cola, bottled water and vegetarian sandwiches, a hair stylist catches me looking aghast. He's pressing a hot comb through a model's hair – and the smoke is wafting upward.

"Its steam! Not smoke," he says with a wink of the eye. The smell tells me otherwise.

And through all the madness, we had a chance for an interview with Fahmy and Macdonald together, reunited backstage. It was a fun moment. And the show - well, if you missed it, check out our profile on Azza Fahmy on CNN's Marketplace Middle East, scheduled to air March 24.

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Filed under: General • London


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Jolene   February 23rd, 2008 1810 GMT

Alphonso: All this talk about the bling and no pictures of the jewelry? Sounds like Fahmy's designs are quite unique. This team up of Fahmy and Macdonald should be something to look forward to.

Obama 08   February 29th, 2008 2210 GMT

What was Hillary' thinking with the Red Phone Ad,fear again and fear tactic..wait 911 Ring a bell ?>lol what did hillary do ,SHE made the wrong choice......She send our soldiers into Iraq, just like Bush. If we want another Bush, get Hillary or McCain Well if hillary answer the Red phone,she says hunny its for you,,,or may be she is in the wrong mood. We have seen in this campaign, Hillary have many different moodswings.

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